Of the ranking factors Google uses, two have the biggest impact:
Content quality: the ability to respond to the user's intention;
The number of inbound links received.
For this reason, I will explain to you what backlinks are and why they have such an important impact on your SEO strategy.
You can have great content on your site and great loading speed, but still not appear at the top of search engine results.
Lack of backlinks may be the main reason!
Why create a backlink strategy?
As I mentioned, the backlinks serve as a reference. If a site that Google considers high-quality links to your site, the tendency is for the search engine to trust your site more.
But it is not only the authority of the pages and their domain that influences the backlinks. It will also directly affect:
gain referral (referral) traffic;
Brand promotion (brand awareness);
Building relationships.
Imagine you have a backlink from Rock's content page, which is ranked # 1 on Google for SEO.
The power gain is incredible. After all, if Google trusts this content to the point of keeping it first for that disputed keyword, it certainly trusts the content it recommends by linking to it.
This is the obvious benefit.
Now, have you ever stopped to think that this content receives more than 10,000 visits per month? How many of these people can click and visit your website?
How many people who don't know your brand can recognize it? What if this link leads to a partnership for more exchanges and co-creation of materials?
Well this example shows how restricting backlinks just to gain power leaves a lot of the impact of this strategy.
